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A testimonial typically involves a famous figure endorsing a product or person, which adds credibility and draws attention due to their public recognition and influence. When a well-known individual shares their positive experiences or opinions about a product or service, their endorsement can significantly impact public perception and consumer behavior. This is because people often trust opinions from those they admire or recognize, leading to increased interest or sales.

Ordinary citizens, while they can provide testimonials, do not carry the same level of influence or recognition as famous figures. Non-profit organizations and government officials may offer endorsements as well, but they are not as commonly associated with testimonials in the marketing context as a famous individual, who serves as a powerful advocate and can enhance the appeal of the endorsed product or individual.